The insurance companies are really competing on ads these days. One long-running ad as been about Flo and Jamie from Progressive. Another is Mayhem from Allstate. The Flo ads were getting boring. Jamie was always the idiot. But they have one now that cracks me up. It shows Flo landing on a desert island and succeeding to catch fish and start a fire with "The Price Gun". And back at the office, Jamie asks why "the one item" she would choose to take was that iten and she says it helped her.
So someone else asks Jamie what one item HE would bring. Jamie says he would have chosen a boat. LOL!
The Mayhem guy (Allstate) amazes me. He is an evil person, but he is also understandable in insurance terms. He is the tree that falls on a house, the cell phone that distracts you into a car accident, the kid who swallows the wedding ring, etc. This guy cracks we up.
I hate seeing the same ad over and over again, so the number of different ads by one company is appreciated. They don't have the least effect of what company I do business with, but as far as having to watch commercials goes, "clever" and "varied" is appreciated.
A couple side notes... My dad's response to commercials was to hit the mute button. Well, I always found the sudden 3 minutes of silence more annoying than the commercials AND he often fell asleep so I would have to take the remote out of his hands and turn on the sound again when the show started.
Te other thing that annoys me about commercials is that there is a repeat pattern. Commercial A is followed by commercial B then A is repeated and then C. And I've even seen ABAB recently. Maddening.
The Weather Channel keeps complaining to me that I am blocking their ads. I ignore them. It's not like I care about their ads one way or another, but they slow down my access to the information a want.
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3 comments:
Record shows and then fast forward through the minutes of ads. Also parts of some shows where they repeat stuff they have already shown. I am ready to even start recording the local news, then I can skip all of the political ads. Primary election coming in just over 3 weeks.
I'm with your dad - I just push the mute button. I also divert attention to other things - visit the bathroom, fetch dessert, tidy something away etc.
Unfortunately, the repetition does make a difference to customer recall of adverts - although I don't know whether it actually changes customer behaviour. I appreciate humorous adverts.
Megan
Sydney, Australia
I like the Farmer's Insurance ads with the museum of claims.
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